Advice from the experts

NEWS: 1 - 3 of 4

	Voices of CRM: Seth Godin on marketing metrics and social media SearchCRM.com | 30 Jan 2007 ARTICLE - Seth Godin, marketing guru and blogger, discusses CRM, social media and why marketing metrics shouldn't be a company's focus.

	Voices of CRM: Martha Rogers on Return on Customer and Customer Value SearchCRM.com | 29 Aug 2006 ARTICLE - In this podcast, Martha Rogers discusses Return on Customer, customer lifetime value and how successful organizations create and measure customer value.

	Seven steps to smarter marketing Peppers & Rogers Group, special to SearchCRM.com | 27 Apr 2005 ARTICLE - When it comes to marketing optimization, there are a few important steps all organizations must follow.

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EXPERT TECHNICAL ADVICE: 1 - 3 of 9

	Customer loyalty programs -- pricing for vendor programs vs. homegrown programs 05 Sep 2006 EXPERT ANSWER - Learn where to find cost evaluation information for a customer loyalty program in this expert tip from Michael Lowenstein.

	Customer loyalty through employee retention 11 Aug 2006 EXPERT ANSWER - Learn how employee retention can positively impact customer loyalty in this expert tip from marketing guru Michael Lowenstein.

	Marketing strategy tips for building customer loyalty through newsletter campaigns 11 Aug 2006 EXPERT ANSWER - Get customer loyalty advice from CRM guru Michael Lowenstein. Here he advises a SearchCRM.com reader to use alternating messaging techniques to keep in touch with customers.

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