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Implementing marketing functionality using SAP CRM

EXPERT RESPONSE FROM: Srinivasa Katta

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QUESTION POSED ON: 25 June 2002
We want to implement marketing functionality using SAP CRM. We want to do campaign management, planning and controlling the campaign execution, and executing it from the interaction center.
The question is: Do we need SEM-BPS for tracking the execution? If so, how is this integration done? If not, how can we track the execution?

EXPERT RESPONSE

Yes, you need to do this. You can Install SEM as an add-on to the BW server. A separate box for SEM not needed.

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