EXPERT RESPONSE
Actually, this is a customer state of mind and advocacy issue for both the radio stations and their advertisers, with important monetization implications on each side. It also involves specialized database linkage and intended action modeling for both media and advertisers.
Our organization (NOP World) has developed a proprietary, highly accurate and actionable research technique for helping media clients identify listener decision-making dynamics around the kind of loyalty behavior you suggest. We are currently doing this work for several forms of electronic and print media (and their advertisers), including radio and if you would like more specific information, contact me directly.
|
